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eyes-hero

EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.

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BROW

Maybelline-Eyes-1x1

PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, refined brow look in a range of shades.
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FASHION BROW 3D BROW & NOSE PALETTE
FASHION BROW 3D BROW & NOSE PALETTE
Define your face with 3D effect brows and a sharper nose.
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FASHION BROW DUO SHAPER
FASHION BROW DUO SHAPER
For naturally defined and softer fuller brows
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EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
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HYPERSHARP POWER BLACK LINER
HYPERSHARP POWER BLACK LINER
Now, ultra-sharp precision goes power black!
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EYESTUDIO LASTING DRAMA GEL LINER
EYESTUDIO LASTING DRAMA GEL LINER
36 hours of smudge-proof drama.
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EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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COLOR SENSATIONAL DIAMOND SHADOW
COLOR SENSATIONAL DIAMOND SHADOW
Add a sensational new dimension to your eyes!
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MASCARA

Gigi Mascara

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lashes with amazing definition.
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THE MAGNUM BARBIE MASCARA
THE MAGNUM BARBIE MASCARA
#DOLLITUP and get the fluffiest volume and extreme length with the Magnum Barbie Mascara.
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BIG EYES MASCARA
BIG EYES MASCARA
2 times bigger, bolder eyes with duo brush
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