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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.

BROWSE
BROW

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BROW ON FLEEK

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, defined brow look in a range of shades.

Brow
TATTOO BROW 36H BROW PENCIL
TATTOO BROW 36H BROW PENCIL
Meet our 36h pencil for fast, easy, natural-looking brows.
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Define and Blend Brow Pencil
Define and Blend Brow Pencil
Naturally defined brows? EASY! With our slim angled tip, you can draw brow-like strokes to make it look real!
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BROWSE
EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
Eyeliner
TATTOO LINER 48H LIQUID EYELINER
TATTOO LINER 48H LIQUID EYELINER
Meet the eyeliner that doesn’t smudge for yourself, delivering winged eyes or any intense look you want.
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Hypersharp Extreme Eyeliner
Hypersharp Extreme Eyeliner
With the ultra fine tip,you can draw your true self in ultra-precise detail like never before!
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BROWSE
EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
Eyeshadow
THE CITY MINI EYESHADOW PALETTE
THE CITY MINI EYESHADOW PALETTE
Master your own NYC moment with a collection of perfectly curated eyeshadow shades.
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THE BLUSHED NUDES EYESHADOW PALETTE
THE BLUSHED NUDES EYESHADOW PALETTE
Dare to go nude! Create 13 eye shadow looks from one palette.
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BROWSE
MASCARA

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CURLED LASHES

Make your eyes come alive and get an everyday fresh natural look.
Mascara
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