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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.

BROWSE
BROW

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PERFECT ESSENTIALS

Our velvety soft eyebrow cosmetics have everything you need to achieve a natural, refined brow look in a range of shades.
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FASHION BROW 3D SHAPING PENCIL
FASHION BROW 3D SHAPING PENCIL
New brow perfection! Brows are shaped and defined with impeccable precision.
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FASHION BROW POMADE CRAYON
FASHION BROW POMADE CRAYON
Raise eyebrows with this pomade crayon. Sculpts and tames as it colors.
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EYELINER

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HOTTEST LOOKS

What's your boldest move? There are fresh new ways to rock an eye that will turn some heads.
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HYPERSHARP POWER BLACK LINER
HYPERSHARP POWER BLACK LINER
Now, ultra-sharp precision goes power black!
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HYPER TIGHT LINER
HYPER TIGHT LINER
Achieve sensationally refined eyes with our first angled eyeliner. The ultra-fine tip makes creating definition easier than ever.
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EYE SHADOW

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GET THE LOOK GET THE SHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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MINI PALETTE
MINI PALETTE
Master your own NYC moment with a collection of perfectly curated eyeshadow shades.
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24K GOLD NUDE PALETTE
24K GOLD NUDE PALETTE
Dare to go nude with pure gold! Create 13 eyeshadow looks from one palette.
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MASCARA

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BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lashes with amazing definition.
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THE FALSIES® PUSH UP ANGEL WATERPROOF MASCARA
THE FALSIES® PUSH UP ANGEL WATERPROOF MASCARA
Achieve The Falsies push-up effect, now with a lifted winged look.
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MAGNUM BIG SHOT MASCARA
MAGNUM BIG SHOT MASCARA
Unleash your big shot! Let your lashes do the talking with incredible root-to-tip volume.
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